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VU MKT501 Midterm Paper Spring 2013

VU MKT501 Midterm Paper Spring 2013

How advertisement and promotional budget of a product changes during its life cycle? (5) marks

Explain the concept of loss leader with the help of example and why loss leaders are priced below cost (5) marks

Differentiate white goods and brown goods (3)marks

Marketers are required to choose a price that fits the market how an appropriate price works efficiently for the firms (3)marks

4 subjective (2q= 3 marks, 1 q = 5 marks. 1 q= 10 marks)

Q:”Retail is the dead end of product distribution” explain? 3 marks

VU MKT501 Midterm Paper Spring 2013

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