Human computer Interaction (CS408)
Assignment # 1
Total marks = 10
Please carefully read the following instructions before attempting the assignment.
Rules for Marking
It should be clear that your assignment would not get any credit if:
1) You should concern recommended books to clarify your concepts as handouts are not sufficient.
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3) You are advised to upload your assignment before Due date.
4) This assignment file comprises of Two (2) pages.
Assignment comprises of 10 Marks. Note that no assignment will be accepted after due date via email in any case. Hence, refrain from uploading assignment in the last hour of the deadline, and try to upload Solutions at least 01 day before the deadline to avoid inconvenience later on.
For any query please contact: CS408@vu.edu.pk
Consider a fully automatic Car System, which is used by the user in order to perform different tasks related to car usage. Let’s take some part of this system for our assignment in which driver uses only three modules i.e. “open the appropriate door”, “start the car” “switch off car” and finally “close the door”.
For a moment, let’s suppose there is a naïve user of this fully automated car system, who wants to go through this whole process. He has a remote control in his hand. Remote control consists of control panel. Every button in control panel has some specific functionality, where numbers of buttons are displayed labeled; “1”, “2”, “3” , “4” along with “Door Open” & “Door close”, “Switch on” & Switch off” etc. In another panel guidelines are given about how to handle the Car.
Before going through all discussed stages of this system, he focuses on the remote control buttons and press “1” then presses another button, “Door open”, he finds that the driving seat door has opened up. He sits there and press “Door Close” button. Then, he again thinks for a moment and press “Switch on” button to start the car. He finds that car in now in active state (started). He drives the car and after some time reaches at desired location. Finally he presses “Switch off” button to deactivate (switch off) the car. He again opens up respective door by following the same process as discussed above and comes out of the car.
Map the human processor model and all its parts (Components) that come into play, on above scenario.
Note: Before attempting the assignment, go through the Human processor model and all its parts.
1: COST OF GOODS SOLD STATEMENT
|LAHORE MANUFACTURING LTD.|
|COST OF GOODS SOLD STATEMENT|
|FOR YEAR ENDING 30 JUNE 2012|
|OPENING RAW MATERIAL||
|ADD : PURCHASES – RAW MATERIAL||
|LESS: CLOSING RAW MATERIAL||
|RAW MATERIAL CONSUMED||
|ADD: DIRECT LABOUR||
|ADD: FOH (APLLIED)||
|TOTAL FACTORY COST||
|ADD: OPENING W.I.P||
|COST OF GOODS TO BE MANUFACTURED||
|LESS: CLOSING W.I.P||
|COST OF GOODS MANUFACTURED||
|ADD: OPENING FINISHED GOODS||
|COST OF GOODS TO BE SOLD||
|LESS: CLOSING FINISHED GOODS (W1)||
|COST OF GOODS SOLD (AT NORMAL)||
|LESS: OVER APPLIED FOH||
|COST OF GOODS SOLD (ACTUAL)||509620|
|LAHORE MANUFACTURING LTD.|
|FOR THE YEAR ENDED ON 30 JUNE 2012|
|LESS: COST OF GOODS SOLD||(509620)|
|LESS: OPERATIING EXPENSE|
|LESS: SELLING EXPENSES||4400|
|LESS: MARKETING & ADVERTISING EXPENSE||27000|
An organization’s vision defines its standings. Marketer must decide beforehand about the position he wants his company to retain in the market. Four strategies can be followed with respect to market dominance.
1. Market Leader is the one who dominates the market with highest market share, while market share can be defined in terms of portion of revenue, profits, customer base etc. occupied by a company.
2. Market Challenger is the 2nd most prominent player in the market that continuously challenges the market leader and sometimes even switches position with it if the competition is close.
3. Market Follower, actually, follows market leader and challenger and not very active in competition.
4. Market Nicher, on the other hand, runs its own race. He finds those markets that are neglected by all the three above and mostly serves customized products and services to its customers.
Marketing Mix is the set of tools that are used to satisfy customers’ needs in the best possible way. It is based one four major elements i.e. Product, Price, Place, Promotion.
Print media which Pakistan inherited started in 1939 with the foundation of Jang newspaper as the oldest Urdu newspaper of Pakistan. While Dawn was the first English newspaper, that was founded by Quaid-e-Azam Muhammad Ali Jinnah in 1941. This industry evolved with the time and many newspapers were launched afterwards. In current scenario, print media market is saturated with a large number of newspapers that has reached to more than 1400 newspapers published in all languages with 60 major newspapers published from all cities (include both morning and evening issues).
The situation Being the oldest, Jang media group has a well-established name. Daily Jang is playing the leading role with highest readership and circulation. It has a daily circulation of more than 800,000 copies. Jang media group has its presence in electronic media too. Geo news is the most widely watched private TV channel in Pakistan. It has 27% viewership that is highest amongst all 17 news channels working in Pakistan.
Dunya News was started on December 1st, 2008. At the beginning, channel was established as follower to leading channel Geo News but at later stage, certain unique programs were initiated that made their place and got popular in the viewers, even Geo had to follow Dunya to some extent and came up with related programs. That is how; Dunya TV had moved itself from the position of Market Follower to Market Challenger. In just three years, it has showed rapid growth and acquired the 2nd position in its category with 16% viewership and still growing.
To enhance its presence in media world, it has now entered in print media with the name of “Daily Dunya”. Test launch has been completed in Lahore, Faisalabad and Sargodha, and it is heading towards commercial launching in all over the country.
1. What strategies Daily Dunya should adopt to become Market Challenger in print media too?
2. What strategies should be adopted by Jang and other leading newspapers to counter this new development in the market?